In recent years, advances in artificial intelligence have transformed the way companies manage their customers. Adopting an AI-powered CRM allows you to automate tasks, personalize interactions, and increase service efficiency, making the sales and support process more agile and strategic.
However, with so many options available, choosing the ideal tool can be challenging. To help you, we have selected the best AI CRM platforms for 2025, highlighting their key features and benefits. Let’s get started!
What to consider when choosing an AI-powered CRM?
Although an AI-powered CRM brings numerous benefits to your business, it is essential to evaluate the features offered before making a decision. This will enable your team to get the most out of this technology and ensure better results.
Here are the key factors to consider before making a decision:
1. Task Automation Capability
A good AI CRM is capable of automating repetitive processes, such as sending emails, follow-ups, and updating data. This feature is essential for freeing your team from performing operational tasks, allowing them to focus on more strategic and complex activities.
2. Predictive Analytics
Before choosing an AI-powered CRM, make sure it has the ability to analyze your customers’ behavior patterns to predict trends. This feature is essential, as it helps your sales and customer service teams make more assertive and informed decisions.
3. Personalization and segmentation
The chosen tool should enable your team to perform advanced audience segmentation and personalize interactions, ensuring that recommendations and communications are tailored to each customer’s profile.
4. Chatbots and Virtual Assistants
It is essential that AI-powered CRM includes solutions such as chatbots and virtual assistants to provide customer service, answering questions and streamlining simple requests without the need for human intervention.
5. Possibility of Integration with Other Platforms
To be considered complete, an AI-powered CRM tool must easily integrate with other systems used in the company’s routine, such as ERPs, e-commerce platforms, marketing tools, among others.
This ensures optimized workflow and data, in addition to avoiding the need to restructure existing processes.
6. Security
Finally, verify that the tool complies with security and privacy standards, such as LGPD and GDPR, to ensure that your customers’ data is adequately protected.
6 Best AI CRM Software of 2025
Now that we have covered the essential features of a tool like this, it’s time to analyze the options available on the market and choose the one that best meets the needs of your company and your customers. Check it out!
1. Agendor
Agendor is an AI-powered CRM for B2B sales, with over 10 years in the market and more than 10,000 companies in its customer base. Recognized for its ease of use, fast support, and cost-effectiveness, Agendor is ideal for sales teams that want to organize their funnel and gain efficiency from day one.
In recent years, CRM has evolved with artificial intelligence features integrated directly into the sales routine:
- Smart suggestions: AI that suggests scheduling tasks or saving contacts automatically based on each customer’s history notes;
- Smart Virtual Phone: feature that automatically records, transcribes, and summarizes phone calls that are integrated with the CRM;
- Smart flows in the mobile app: functionality that identifies actions and tasks completed on the cell phone and proactively suggests next steps.
In addition, Agendor’s ecosystem of solutions includes Ava, an AI sales assistant that works on WhatsApp, organizing CRM based on conversations with customers, and Agendor Chat, a customer service platform for WhatsApp that integrates with ChatGPT to correct texts, adjust the tone of messages, and even generate response suggestions based on the ongoing conversation.
Other features of Agendor CRM:
- Multiple sales funnels
- Required fields per stage
- Generation of personalized proposals
- Sending emails in CRM
- Registration of companies and individuals with customized fields
- Activity calendar
- Task and email automation
- Sales reports and metrics
- Lead generation in CRM
- WhatsApp button for website
- Free extension for WhatsApp Web
- Open API
- Free mobile apps for Android and iOS
Plans: offers a free plan with basic features and advanced plans starting at R$56/month per user.
2. Brevo
Finally, we couldn’t leave out Brevo’s AI-powered CRM, a comprehensive tool that can analyze your customers’ behaviors and preferences, allowing you and your team to deliver relevant messages and offers at the right time.
In addition, Brevo’s AI assistant helps create marketing content, such as subject lines and texts for email marketing, while optimizing campaigns and enriching live chat interactions.
Features:
- Smart customer segmentation
- Marketing campaign automation
- AI assistant for content creation
- Email and message personalization
- Lead and contact management
- Detailed reports and strategic insights
3. JivoChat
First, we have JivoChat, a tool that offers several CRM features with artificial intelligence. It allows you to automate sales processes from the first contact to closing the deal, integrating data from all your communication channels in one place.
With it, you can also create deals directly during conversations with customers, schedule calls, emails, and meetings, and include solutions such as chatbots to answer questions and streamline service in the early stages.
Integrating JivoChat with other CRM systems is simple, because our tool offers API integrations, allowing key data to be saved and your operators to have access to this updated information.
Key Features:
- Integration of leads into your contact database
- Chat for websites
- Chatbot
- WhatsApp Business
- Real-time visitor monitoring
- Integrations
- Telephony plus
- Video calls
- Callback
Plans: It has a free version and advanced plans with more features.
4. Pipedrive
Pipedrive is an AI-powered CRM developed by salespeople, whose main goal is to simplify the creation of sales funnels and provide forecasts as deals progress through the pipeline stages.
It stands out on our list because it features artificial intelligence that analyzes your data to identify new sales opportunities, ensuring you don’t miss any chances to close deals.
Features:
- Visual sales funnel
- Customizable funnel
- Teamwork
- Activity reminders
- Lead segmentation
- Contact history
- Web forms
- Reports and dashboards
- Revenue forecasting
Plans: offers a free version and advanced plans with more features.
5. Zendesk
Focused on serving service companies and sales teams, Zendesk developed Zendesk Sell, an AI-powered CRM that facilitates customer interaction and automates repetitive tasks, allowing your team to focus on more strategic demands.
Zendesk’s artificial intelligence is based on OpenAI’s GPT natural language processing (NLP) model, offering greater accuracy in data analysis and customer service personalization.
Thus, the system can suggest automated responses, interpret customer interactions, and provide valuable insights to optimize sales. In addition, this AI for CRM has advanced predictive analytics capabilities, an intuitive interface, and integration with other tools.
6. Salesforce
Salesforce’s AI-powered CRM is a powerful solution for companies that want to increase sales, reduce operating costs, and optimize the sales funnel in a practical and efficient way.
One of the platform’s key differentiators is the integration of Einstein AI, an artificial intelligence that analyzes all data in real time to suggest strategic actions, automate repetitive tasks, personalize customer service, and predict trends.
Features:
- Sales automation
- Lead and opportunity management
- Einstein AI
- Smart segmentation
- Omnichannel customer service
- Security (LGPD and GDPR)