Using AI to generate leads has become one of the main strategies for companies that want to increase sales and optimize the entire prospecting process. This is because artificial intelligence is capable of identifying the most promising customers and delivering personalized communications with much greater agility and precision.
In this article, we will show you how to apply this technology to attract qualified leads and introduce tools that have been standing out in the market and can significantly transform your results. Shall we begin?
What is AI for lead generation and how does it work?
As highlighted above, this process consists of using artificial intelligence to automate and optimize the capture and qualification of potential customers. This is possible because AI uses advanced algorithms to analyze large volumes of data, predict behaviors, and identify the best times to interact with each lead.
In addition, another advantage is that this type of tool allows companies to identify ideal customer profiles (ICP), personalize messages, and choose to prioritize leads with the highest conversion potential, all in real time.
Here are some of the different ways AI can be used to generate leads:
- Behavioral data analysis: Understand potential customer behavior by observing how they navigate the website, interact with content, and perform key actions.
- Chatbots with natural language processing: Able to initiate conversations, answer questions, and qualify leads automatically and at the right time.
- Lead scoring: AI-based solutions that assign scores to leads based on criteria defined by the company itself, facilitating prioritization in the sales funnel.
- Smart campaign segmentation: Allows you to create customized lists and flows according to the lead’s stage, optimizing communication and increasing the chances of conversion.
- Data enrichment and validation: AI is also capable of filling in information about the lead, such as job title, company, or location, as well as validating email and other contact details if they are missing.
And for those who are starting to structure their business, choosing what to offer the market is just as important as generating leads. If you are still in this phase, check out our list of products for resale that can help you attract customers right from the start.
Benefits of using AI in lead generation
Next, check out the main benefits of this solution and how it can transform your results:
1. Greater accuracy in lead qualification
AI identifies behavioral patterns and cross-references data in real time to classify leads based on conversion potential, directing your team to promising opportunities and reducing time spent on unqualified contacts.
2. Agility in customer service and acquisition
Tools such as JivoChat offer chatbots and virtual assistants with artificial intelligence capable of answering questions, initiating conversations, and capturing relevant information 24 hours a day, ensuring that no contact is lost.
3. Data-driven decision making
As we saw earlier, artificial intelligence provides detailed analysis of lead behavior and preferences. With this information, your sales and marketing teams can adjust campaigns, messages, and approaches to make them more effective and increase their chances of success.
4. Reduction in operating costs
Using AI to generate leads is also an effective way to reduce operating costs. The technology automates steps such as prospecting, qualification, nurturing, and follow-up, reducing the need for manual and repetitive tasks.
As a result, the team gains more time to focus on strategic actions, and the company is able to reallocate resources more efficiently, which directly impacts the reduction of the cost per lead acquisition (CAC).
5. Customization
Finally, this solution allows you to tailor messages, offers, and content on a large scale, according to each lead’s profile and stage. This makes interactions more relevant and increases the chances of engagement and conversion.
Best AI tools for generating leads
Currently, there are several tools that use artificial intelligence to capture and qualify leads. Below, we have listed some of the most relevant solutions on the market, each with a different focus:
1. Jivo – Complete platform for customer service, lead capture, and qualification with AI
First, we have Jivo, a comprehensive platform for customer service, communication, and lead generation. The solution integrates various channels, such as websites, WhatsApp, Instagram, and Facebook Messenger, in one place, allowing your team to offer centralized and efficient support.
With the recent launch of AI Agent, it is possible to automate conversations, qualify leads in real time, and resolve up to 80% of customer service requests autonomously, optimizing team time and accelerating the commercial process.
The platform also offers Jivo Marketing, a feature that allows you to create automated campaigns with interactive chat and smart pop-ups. This way, you can display targeted offers, collect strategic data, and engage visitors at the right time based on their browsing behavior.
JivoChat Highlights:
- AI agent resolves up to 80% of customer service requests without human intervention;
- Integration with various channels: WhatsApp, website, Instagram, Facebook, and more;
- Real-time lead capture and qualification with custom bots;
- Jivo Marketing with smart pop-ups and targeted chat campaigns;
- Up to 30% reduction in operating costs with intelligent automation;
- Free trial and affordable plans for businesses of all sizes;
2. Mailmodo – Interactive email marketing with AI
Now let’s talk about Mailmodo, an email marketing tool that uses various interactive features and AI to generate leads and increase conversion. With it, you can create emails with forms, polls, quizzes, and more.
Artificial intelligence helps optimize subjects, texts, and automation flows, in addition to allowing your team to segment leads based on behavior. With a visual editor and ready-made widgets, Mailmodo is ideal for companies that want to scale email marketing intelligently.
Mailmodo Highlights:
- Interactive emails (forms, quizzes, polls)
- Content optimization and AI automation
- Smart segmentation by behavior
- High deliverability and dedicated support
3. Wix
Known as one of the leading website builders on the market, Wix has been investing heavily in AI features that help speed up and simplify the page creation process. The new tool can generate sections, content, and even entire websites based on simple information provided by the user.
Recently, the platform created Wix ADI (Artificial Design Intelligence), an AI that automatically creates customized landing pages in a few minutes, with responsive layout and optimized texts, making life easier for professionals and entrepreneurs who need to set up pages aimed at capturing leads.
In addition, Wix also offers other AI tools for image generation, social media content creation, SEO optimization, advertising, and even optimized form creation.
Highlights of Wix with AI:
- Automatic generation of landing pages and sections with AI
- Text and image editor with artificial intelligence
- AI-based SEO and ad creation tools
- Responsive design and quick customization
Have you learned how to use AI to generate leads?
We hope our content has helped you understand why it is so important to learn how to use AI to generate leads in today’s world. By automating processes, personalizing approaches, and working with real-time data, your company gains efficiency, reduces costs, and increases the chances of conversion.
If you are looking for a complete solution for customer service, marketing, and lead generation with AI, check out Jivo and take the next step toward a smarter sales funnel.