It is not new that having a presence on social media is no longer a differentiator and has become practically a requirement for companies that want to stand out from the competition.
These channels increase visibility, strengthen brand identity, and help companies gain ground even in highly competitive markets.
According to August 2025 data from Statista, e-commerce revenue in Brazil through TikTok is expected to grow consistently between 2025 and 2029, reaching around $73.6 million. In this scenario, TikTok Business emerges as a strategic tool for businesses that want to go beyond simply promoting products or services.
The platform allows you to create closer connections with your audience, share relevant information, and consolidate your brand positioning in a creative, lighthearted, and interactive way.
Therefore, understanding how TikTok Business works, what its features are, and how a professional account can bring advantages will only increase. With that in mind, we have prepared a complete guide to teach you everything about TikTok for Business. Check it out!
What is TikTok Business?
TikTok Business is the platform version, created to serve companies and brands that want to increase their digital presence and invest in paid ads within the social network. With it, you can create ads, target messages to specific audiences, and analyze detailed metrics on the performance of your actions.
In practice, the feature centralizes essential functions for creating and managing ads, such as account administration, budget setting, and access security. It brings together in one place all the tools necessary for companies that want to maximize TikTok’s potential.
Among the most relevant features of TikTok Business are:
- Ad Manager: dashboard where you can set up campaigns, choose your audience, define values, duration, and ad types, and track results in real time.
- Analytics: comprehensive reports to understand how each action impacts your audience.
- Creator Marketplace: space that connects brands with approved content creators for paid collaborations and partnerships.
- Business Center: integrated environment for managing multiple accounts and teams in one place.
- Library with success stories and support materials for advertisers.
- Video interaction with questions submitted by followers.
- Automatic responses to streamline contact with users.
- Several other tools that enhance the relationship between the company and its audience.
Why use TikTok Business?
TikTok offers great visibility potential for companies with its reach. According to Statista, in a February 2025 survey, Brazil ranks third among countries with the most TikTok users, with about 91.75 million people, behind the United States and Indonesia.
This means that advertising on TikTok allows you to reach consumers in different places, favoring businesses that operate in e-commerce or offer nationwide delivery. In addition to visibility, ads can stimulate engagement through coupons, promotions, and creative calls to action.
We have selected some of the main advantages of TikTok for Business:
An increasingly diverse audience
Although it has become popular among Generation Z, TikTok has already won over people of all ages, becoming a democratic space full of opportunities for companies seeking consumers with different profiles.
This scenario guarantees a wide range of potential customers for brands that communicate creatively.
Intuitive platform
TikTok Business was developed to be accessible even to those with no experience in digital marketing.
There are two modes of use: simplified, ideal for those just starting out, and customized, which offers greater freedom of configuration. This way, any entrepreneur can easily manage campaigns.
Brand image building
One of the great advantages of TikTok Business is the possibility of creating content with high viral potential. Creative videos, combined with the use of hashtags and strategic keywords, can put your brand at the center of trends, expanding its reach and engagement.
Precise segmentation
Another strength of TikTok Business is its ability to target ads. You can choose gender, age, region, and interests, or even let the algorithm automatically identify who is most likely to be interested in your product or service.
This way, every investment turns into real opportunities for engagement and conversion.
Intelligent algorithm
The TikTok system ensures that the right content reaches the right user at the right time. This enhances interaction, strengthens brand presence, and increases the chances of conversion. In addition, it ensures a more efficient return on investment in paid media.
Tips on how to use TikTok Business
One thing we can highlight about TikTok Business is its practicality. The platform allows you to create and edit videos quickly and intuitively. With creativity and consistency, the algorithm itself identifies the relevance of your content and expands its reach, bringing your message to many more people.
The greater the interaction, the greater your brand recognition in the market and, consequently, the more chances of generating sales. But to turn this visibility into results, it is essential to adopt well-defined strategies. Here are some tips on how to use TikTok Business
Know your audience
The first step is to understand who your company’s audience is. From there, you can assess whether TikTok makes sense within your strategy. If the answer is yes, the network becomes an excellent tool for attracting, winning, and retaining customers, as well as increasing sales volume.
Use SEO to your advantage
Today, TikTok works like a real search engine, similar to Google. Therefore, applying good SEO practices to content increases the chances of it being highlighted.
Want an example? If you type in “PET clinics in São Paulo,” the platform will display several videos with tips, addresses, and options in seconds, all in a dynamic and easy-to-consume format.
Set the campaign budget
Before launching ads, it is essential to stipulate the amount that will be invested. This allows you to calculate the ROI (Return on Investment) and better plan your resources.
On TikTok Business, there are two options: daily budget, starting at R$ 5, or lifetime budget, with a minimum value of R$ 70. In addition, it is important to establish the duration of each campaign.
Invest in strategic partnerships
Ask yourself: how do you want your brand to be perceived? The answer helps guide partnerships with content creators or even companies in the same industry. This practice expands the reach of your communication and strengthens relationships, bringing sustainable growth and new business opportunities.
Want to form partnerships and use real users to promote your product? Learn about the UGC strategy and how it can help your brand.
Create targeted ads
With TikTok Business, any company can boost sales and attract customers in just a few steps. Simply choose your campaign goals, target your audience, set your budget, and launch your ads using the platform’s Lead Ads feature.
This way, your message reaches those who are truly interested in what you have to offer.
Personal Account vs. Business AccountHaving a professional account on TikTok is the ideal path for brands and entrepreneurs who want to use the network as a marketing tool.
This type of profile offers exclusive features, such as detailed metrics, performance reports, and access to the Ads Manager, which expands the potential for reach and sales.
Personal profiles, on the other hand, are intended for individual use, focused on content consumption, casual video production, or interaction with friends and followers without the goal of promoting a brand. It is the preferred option for novice users and creators who share experiences in a relaxed way.
Main differences between the two types:
- Sound library: personal accounts can use any available music; Business accounts only have access to licensed commercial tracks.
- Metrics: personal profiles only have basic data, while Business profiles offer advanced statistics on reach, engagement, and audience profile.
- Extra features: only Business accounts can integrate action buttons, email links, ad center, post scheduling, and integration with other platforms.
How to migrate to a Business account
If you already have a personal profile, the transition is quick and easy. Just follow these steps:
- Open the app and click on the icon in the lower right corner.
- Go to the menu in the upper right corner (three horizontal lines).
- Select the Settings and Privacy option.
- Go to the Account menu and select Switch to Corporate Account.
- Select the category that best represents your business.
- Customize with a photo, description, and relevant information about your brand.
This gives your profile access to a 30-day trial period. To activate your corporate account, you need to register some business details, such as: Legal name of the company, address, CNPJ (Corporate Taxpayer ID), and other optional details.
Your registration will then be reviewed, and this process may take up to five business days to be approved or rejected. You can track the status of your application through the TikTok app or website.
What is TikTok Business Center?
The TikTok Business Center is an exclusive resource developed to help companies and agencies manage multiple professional accounts, campaigns, and ads in a single space.
This solution is especially advantageous for networks that have more than one active profile, such as franchises or brands that operate in different segments. Check out the main features available in the Business Center below:
1. Multiple account management
The dashboard allows you to track and manage multiple ad accounts at the same time, while maintaining a detailed view of each account’s performance individually.
2. Permissions and team collaboration
You can configure different access levels for employees and partners, according to their respective roles. This way, you can grant viewing rights only, authorize the creation of campaigns, or grant full access to ad management.
3. Centralized reports
The platform gathers data from multiple campaigns and accounts into consolidated reports, making it easier to compare results and perform strategic analysis. This integrated view helps identify opportunities and adjust marketing planning.
4. Simplified financial control
The Central also unifies the billing process, bringing expense reports by account and payment options together in one place. This makes media investment management clearer and more organized.
5. Integration with TikTok Ads Manager
Because it is connected to Ads Manager, Business Center ensures a unified flow: from management to performance analysis, everything can be done within the platform itself.
Ad formats available on TikTok Business
When investing in advertising, the platform offers four main types of campaigns:
Brand Takeovers
Short ads, lasting 3 to 5 seconds, which can appear as video or images as soon as the user opens the app.
In-feed Videos
These are advertising videos of up to 60 seconds displayed directly in the user’s feed, with audio enabled by default. This format tends to generate greater proximity with the audience, as it blends naturally with the network’s content.
Hashtag Challenges
Here, the brand creates a challenge and invites users to reproduce the idea using a specific hashtag. This strategy encourages audience participation and increases brand visibility organically.
Branded Effects
It allows you to create custom filters, masks, or 3D objects that users can apply to their videos. A cosmetics brand, for example, can launch a makeup effect to encourage engagement and promote its products.
Have you discovered what TikTok Business is?
We hope this article has helped you understand everything about TikTok Business and how to use it in the best possible way to help increase your sales on TikTok.