Facebook and Instagram are no longer just channels for interaction; they have become strategic showcases for any business. Therefore, creating and managing ads and posts on these platforms is a task that requires planning and consistency.
Producing content that arouses interest, wins new customers, and reinforces brand presence is a decisive step toward achieving good results.
To facilitate this routine, Meta offers Meta Business Suite, a comprehensive tool where companies can centralize post scheduling, metric monitoring, and advertising campaign management on Facebook and Instagram in one place.
But what is Meta Business Suite? In this article, we will tell you everything about this official Meta platform and how to boost the performance of marketing actions and help businesses of all sizes achieve better results. Check it out!
What is Meta Business Suite?
Meta Business Suite is a comprehensive platform created by Meta to centralize and optimize the management of companies’ digital presence on Facebook and Instagram.
The platform brings together, in a single dashboard, resources for creating posts, scheduling content, responding to messages, and tracking campaign performance, offering convenience and agility for those who want consistent results in the online environment.
How does Meta Business Suite work?
Nowadays, it is essential for any company to use social media in its digital marketing strategies, regardless of its size.
In this scenario, Meta Business Suite acts as a command center, allowing you to manage pages, ad accounts, and interactions with the public in a unified way, reducing the time spent on operational tasks and ensuring an overview of marketing actions.
Another distinguishing feature is its ease of use: even those without advanced technology experience can take advantage of its features. From individual entrepreneurs to large corporations, any business can use the platform to plan content, create ads, and analyze detailed data.
With features ranging from production to measurement of results, Meta Business Suite has established itself as an indispensable tool for enhancing digital presence and increasing the efficiency of communication strategies.
Why use Meta Business Suite for businesses
Meta Business Suite brings together several features designed to boost companies’ presence on Facebook and Instagram, making management faster, smarter, and more centralized.
With it, you can create, schedule posts, respond, and analyze in one place, saving time and maximizing results.
Activity and Alert Panel
The platform allows you to monitor everything that happens on your pages and accounts in real time, from comments and likes to direct messages and shares. It also sends notifications to highlight relevant interactions, helping you maintain complete control over engagement.
Unified Instagram Management
The former Instagram Creative Studio has been integrated into Meta Business Suite, allowing you to configure permissions, publish content, and manage your account directly from the dashboard. This centralizes tasks and streamlines workflow.
Integrated Inbox
One of the most useful features is the single inbox, which consolidates messages from Facebook, Messenger, and Instagram. This eliminates the need to access each channel separately, streamlines customer service, and allows you to quickly identify where each request comes from, ensuring faster responses.
Intelligent Automatic Responses
To optimize productivity, Meta Business Suite allows you to set up automatic messages for frequently asked questions. This way, the public receives immediate service, while the team gains time to focus on more complex demands.
Posts, Stories, and Reels
With this tool, you can create and schedule posts for feeds, stories, and reels on Facebook and Instagram business accounts, ensuring a consistent and organized online presence.
Trade Manager
Companies that use commercial accounts have access to exclusive resources to manage their stores and products directly from their desktop, simplifying the entire sales process and catalog display.
Advanced Insights and Metrics
The analytics area provides strategic data on reach, interactions, and audience behavior. This information helps identify opportunities, correct courses of action, and create more efficient campaigns aligned with business objectives.
Ad Creation and Management
Within Meta Business Suite, you can develop ads, set budgets, track costs, and evaluate results, all in a centralized and intuitive environment.
Content Protection with Rights Manager
To ensure authorship of published content, Rights Manager allows you to monitor where and how content is being shared, protecting original material on both Facebook and Instagram.
How to access Meta Business Suite
To access Meta Business Suite, visit the Business Suite website and log in using the credentials for the Facebook page you want to manage. The platform also allows you to integrate your Instagram account, centralizing management in a single dashboard.
Once you have logged in, you will see a dashboard with an overview of the connected pages, including the latest updates, posts, and ongoing campaigns.
From this home screen, you can perform quick actions, such as creating new posts, facilitating daily social media management.
How to set up your account in Meta Business Suite
Advertising on Instagram and Facebook remains one of the most effective ways to expand your brand’s reach and attract new customers. To start using the platform’s full potential, you need to set up a business account, and to do so, a few steps are essential.
1. Set up your Facebook Business account
The first step is to create a business profile in Business Manager. To do this, log in to your personal Facebook account and access the area for businesses. There, click on the option to create an account and fill in the requested information, such as company name, your full name, and a corporate email address for linking.
After registering, confirm the email address you provided. Once this verification is complete, your business account will be active and ready to use.
2. Link other accounts and assets
To optimize management, connect all your digital properties to Business Manager. This includes Facebook pages, Instagram profiles, WhatsApp Business accounts, and even tools such as Pixel and ad accounts.
You can create new pages, claim existing pages, or request access to partner pages. In the case of Instagram, the process involves logging into the desired account within the platform itself. It is also possible to add multiple profiles or ad accounts as needed.
4. Set up permissions and add team members
One of the advantages of Meta Business Suite is the ability to manage access. This means you can add collaborators and determine what each one can do. To do this, go to the People section in the settings and add the email linked to the user’s Facebook account.
Define whether access will be as an administrator, with full control, or as an employee, with limited permissions, such as creating ads, publishing content, or responding to messages. The invitation will be sent by email and, after acceptance, access will be granted.
5. Use the mobile app for more flexibility
If you are not constantly on your computer, it is worth installing the Meta Business Suite app, available for Android and iOS. With it, you can track campaigns, respond to messages, publish content, and analyze metrics, all directly from your cell phone.
This mobility facilitates brand management, especially for entrepreneurs with more dynamic routines.
By following these steps, your business account will be ready to start running campaigns, monitoring results, and integrating communication channels. With the right configuration, Facebook becomes a powerful channel for expanding your brand’s visibility and generating more business opportunities.
Tips for using Meta Business Suite
To make the most of Meta Business Suite’s potential, it is essential to adopt strategies that keep your brand’s digital presence active and relevant.
Start by investing in varied and attractive content, exploring formats such as images, videos, stories, and reels, as well as addressing diverse topics. Consistency also makes a difference: a well-planned editorial calendar ensures regular publications and strengthens the relationship with the public.
Take full advantage of the platform’s automation features. Schedule posts in advance to optimize your time and focus on other strategic areas of the business. Enable notifications and alerts to track campaign performance and quickly interact with your audience whenever an opportunity or demand arises.
Another crucial point is metrics analysis. Use Meta Business Suite reports and insights to understand which content and actions generate the best results. Test different formats, monitor the impact, and adjust your strategy according to the data obtained.
With this constant monitoring, you can continuously optimize campaigns and increase your return on investment in digital marketing.
Automate your Instagram customer service with JivoChat
Even without a native Instagram feature for creating chatbots, it is possible to automate customer service and streamline responses by integrating your account with specialized tools.
JivoChat offers Instagram integration that allows companies to connect their Instagram business profiles to the platform’s dashboard, centralizing direct messages, mentions, and reactions received on the profile. This integration facilitates customer service and management of social media interactions.
The tool has features such as tag categorization, filter application, and keyword search, which facilitates organization and prevents important contacts from going unnoticed.
Automation makes it possible to automatically answer frequently asked questions, freeing up staff to focus on conversations that really require personalized attention.
Another benefit is security: agents can work in the system without having to log in directly to Instagram, since the entire process is managed by JivoChat itself.
By using the official Messenger API, the integration is stable and reliable, allowing you to control all interactions from an intuitive dashboard.
In addition, the platform offers comprehensive reports with metrics such as average response time and message volume, helping you evaluate performance and identify areas for improvement in customer service.